The NFL prolonged its partnership with Jay-Z and RocNation to proceed working collectively on the Tremendous Bowl Halftime reveals.
In 2019 Jay-Z and RocNation introduced their partnership with the NFL to curate the Tremendous Bowl halftime present. For 5 years RocNation has booked the headlining acts and assisted with the NFL’s social justice program “Encourage Change”. This 12 months RocNation introduced Kendrick Lamar would headline the Tremendous Bowl LIX Halftime Present which despatched social media right into a frenzy. Sadly, customers had been puzzled why Lil Wayne wasn’t chosen regardless of Kendrick’s huge hit “Not Like Us“.
Later Weezy expressed his disappointment over not being chosen nevertheless NFL Commissioner Roger Goodell revealed he was happy with the choose.
In keeping with Bloomberg, Jay-Z and RocNation’s alternatives together with Dr. Dre, Rihanna, Weeknd, and Kendrick happy the NFL to the purpose of extending their settlement. Reportedly, the unique deal was $25M for 5 years however has been prolonged into the foreseeable future.
“It’s been a mutually constructive relationship,” Goodell mentioned of the corporate and its chief govt officer, Desiree Perez. “I’m unsure both of us actually spend a lot time speaking about contracts,” Goodell mentioned Tuesday on the NFL homeowners assembly in Atlanta. “Jay is comfortable. Desiree Perez is comfortable. I’m comfortable, so we’re all good.”
Making a sports activities league comfortable is uncommon and it appears each side understand it and need to proceed the euphoria for so long as doable. Tremendous Bowl LIX will invade New Orleans on Sunday, February 9, 2025, Santa Clara in 2026, Los Angeles in 2027, after which Atlanta in 2028.