After profitable Tremendous Bowl MVP and dazzling followers at ESSENCE Fest, Usher prolonged his profitable streak with one other dynamic Rémy Martin partnership forward of his extremely anticipated ‘Previous Current Future’ Tour.
The newest collaboration between Raymond and Rémy Martin consists of unique specialty cocktails and a sweepstakes (open till October 31) giving followers the prospect to win tickets to a present in the course of the tour.
“This tour is a celebration of the previous, current and future. Teaming up with Rémy Martin, a model that’s felt like household for greater than a decade and has been crafting cognac for 300 years, is the right collaboration in bringing the tour to life throughout the U.S.,” stated Usher.
“Collectively, we honor the legacy of music and cognac, celebrating our shared historical past whereas wanting ahead to an thrilling future.”
Celebrating its 300-year anniversary, Rémy Martin shares a ‘distinctive mission’ with the Atlanta native in connecting previous, current, and future.
Collectively, they’ll present iconic vibes with a sequence of unique VIP fan experiences highlighting distinctive cocktail experiences that includes Rémy Martin 1738 Accord Royal, VSOP, and XO.
Cocktails created for the tour embrace The Rémy La Pêche Noire which spotlights Rémy Martin 1738 Accord Royal, The Coming House which captures the opulence of Rémy Martin XO, and The Rhythm & Ginger highlighting Rémy Martin VSOP.
“As we proceed to help Usher uring this legendary yr, we’re proud to move the javelin on to the following era of cognac drinkers and music lovers,” stated Nicolas Beckers, Chief Government Officer of ReÌmy Cointreau Americas. “By our tour partnership and sweepstakes, Rémy Martin is reaching purchasers the place they’re, providing unforgettable moments of celebration and connection.”
With only some weeks till opening night time in Atlanta (8/14), Usher continues so as to add new dates to the largely bought out tour that takes over Europe in 2025.
“It’s been a minute, Europe! I’m as hyped as you might be to be again,” stated Usher in an announcement through Stay Nation. “The love for these reveals has been unimaginable, and I’m really blessed and grateful for each one in all you. Seven epic nights in London, 4 in Amsterdam, two in Paris and Berlin and counting… prepare for an A-TOWN takeover!”
For more information concerning the tour/up to date dates, click on right here.
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