Very cutesy. Very conscious. Very demure. These are the phrases TikTok’s resident “fierce diva,” Jools Lebron, has changed into a catchphrase in her newest collection of viral movies. As @joolieannie, Jools has shortly change into the app’s self-appointed authority on the way to be “demure” and “conscious” in each work and life, sparking a wave of content material that blends humor with an sudden twist on conventional values.
Very Demure Very Aware TikTok Pattern Defined
“You see how I do my make-up for work? Very demure. Very conscious,” Jools declares in certainly one of her now-iconic movies. Together with her sharp wit and playful supply, she presents recommendation on every thing from office apparel to private presentation, emphasizing modesty and mindfulness in a means that’s each satirical and honest.
Jools’ interpretation of “demure” is much from the dictionary definition of being reserved, modest, and shy. As an alternative, she expands the idea to incorporate on a regular basis selections, from make-up software to how shortly one ought to arise when a aircraft lands. Her recommendation is commonly delivered with a tongue-in-cheek tone, poking enjoyable at societal expectations and the typically absurd requirements positioned on girls.
In certainly one of her movies, Jools stresses the significance of exhibiting as much as work trying presentable, cautioning in opposition to dramatic make-up seems to be like a “inexperienced lower crease” as a result of “that’s not demure.” But, in one other clip, she reveals that she as soon as confirmed as much as her first day of labor at Texas Roadhouse sporting that exact same daring make-up look. The contradiction is intentional, showcasing the humor in her exaggerated portrayal of what it means to be “demure.”
The pattern has caught on, with TikTok customers throughout the platform adopting Jools’ language and elegance. Movies now flood the app with individuals demonstrating their very own variations of being “demure” and “conscious,” usually in methods which might be as humorous as they’re relatable. Whether or not it’s consuming a Chipotle bowl one half at a time or utilizing a correct bookmark as a substitute of a random receipt, the pattern has given rise to a playful reimagining of modest habits.
Jools’ affect has even prolonged past TikTok. The phrases “demure” and “conscious” have discovered their means into Twitter threads and offline conversations, with individuals embracing the pattern as a lighthearted method to navigate each day life. The pattern has even made a splash in political commentary, with some customers evaluating Vice President Kamala Harris’ marketing campaign to that of former President Donald Trump, labeling the previous as “very demure, very conscious.”
Nonetheless, Jools’ message goes past simply humor. In a extra critical tone, she emphasizes that being “demure” and “conscious” additionally means being conscious of 1’s objectives and pursuing them with confidence. “Being demure is being conscious, and being conscious consists of your f**king self,” she says in a current video, urging her followers to chase their desires and be true to themselves.
Because the pattern continues to evolve, it’s clear that Jools Lebron has tapped into one thing particular on TikTok. Her mix of satire and sincerity has resonated with a large viewers, making “Very Demure, Very Aware” a viral phenomenon that challenges conventional norms whereas encouraging individuals to embrace their individuality.