Beyoncé is exhibiting off her cowgirl look within the simply launched Levi’s “REIIMAGINE” marketing campaign!
The “LEVII’S JEANS” singer takes the highlight as soon as once more within the model’s new marketing campaign, “that celebrates the model’s legacy whereas pushing its artistic boundaries.”
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This new marketing campaign reimagines the basic Levi’s appears and adverts via the lens of Melina Matsoukas, with the primary chapter reinterpreting the 1985 “Launderette” advert, that includes Queen Bey herself.
“My music ‘LEVII’S JEANS’ celebrates what I imagine is the final word Americana uniform — one thing all of us put on with pleasure,” Beyoncé shared in an announcement. “I’m honored to work with Levi’s® to create quintessential American iconography. Denim on denim has usually been seen via a male lens, so this reimagining marketing campaign, which celebrates the enduring feminine perspective, is vital to me. I look ahead to exploring revolutionary methods for our visions to align in empowering girls and honoring their power.”
“The Levi’s® model has and at all times would be the unofficial uniform for these transferring ahead within the pursuit of higher. We imagine a key a part of that’s repeatedly breaking and constructing the codes of tradition,” Kenny Mitchell, international chief advertising and marketing officer of Levi’s®, stated. “In collaboration with Beyoncé, we discover the ability of reimagination via this marketing campaign, serving to us to attach with our followers in new methods and supporting the expansion of our girls’s enterprise because the definitive denim life-style model.”
The images have been taken by Mason Poole, whereas the visuals for the marketing campaign are carried out by Marcell Rév.
Try Beyoncé’s Levi’s marketing campaign video, which contains a snippet of her music, proper right here and see all of the images within the gallery!