Crumbl went viral on social media this previous weekend after an unauthorized pop-up occasion occurred in Sydney, Australia… and the critiques weren’t so nice.
The cookie firm was based in 2017 and simply seven years later, there at the moment are over 1,000 shops in the US due to the immense recognition of the cookies. The corporate comes up with new flavors each week and a legion of followers publish critiques for the restricted version flavors each week.
Properly, cookie followers on the opposite facet of the world had been excited to seek out out that they’d get the prospect to strive the cookies for the primary time at a pop-up occasion. The one situation was… Crumbl had no half within the occasion.
Now, co-founder Sawyer Hemsley is talking out in response to a unfavorable evaluate for the cookies served on the pop-up.
Preserve studying to seek out out extra…
Sawyer responded to @Elle_EasternSuburbsMum‘s trustworthy evaluate and mentioned, “It is advisable to strive them contemporary within the [United States]! PS: This pop-up just isn’t affiliated with Crumbl Cookies.”
Australia’s 7 Information spoke to one of many organizers of the pop-up and discovered that the cookies had been bought at a Crumbl retailer in the US final Tuesday, flown to Australia, and saved in a fridge till they had been offered on Sunday.
Cookies had been offered for $17.50 every whereas Crumbl sells cookies for about $5 within the U.S., relying on the place you reside.
“Our objective was to deliver Crumbl’s cookies to followers who in any other case wouldn’t have the chance to strive them. If Crumbl had been to ship us a cease-and-desist, we might comply instantly,” the organizer mentioned. “If Crumbl had reached out and expressed any considerations, we might have revered their needs and halted future occasions—however they haven’t completed so at this level.”
Watch Elle‘s expertise within the TikTok movies beneath.