In 2025, Coors Mild is teaming up with two powerhouse artists so as to add to their already star-studded roster.
This 12 months, Coors Mild launched their music platform Chill Amplified together with artists like Lainey Wilson, LL COOL J, Mt. Pleasure, and Tainy. For the brand new 12 months, the platform is refreshing its sound to encourage music followers in every single place to “Select Chill” with new, electrifying acts—together with 6X GRAMMY Award nominee Shaboozey.
Tonight, followers can catch the “A Bar Music (Tipsy)” singer reside on the 58th annual Nation Music Awards. Not solely is he nominated for eight awards, together with New Artist of the Yr and Single of the Yr, however he’ll additionally carry out his new single, “Freeway.”
Shaboozey and Yandel, an icon in Latin music, are becoming a member of the roster in 2025, “bringing refreshment to their respective genres in music.”
“Our mission for Chill Amplified is easy: encourage everybody to decide on chill,” Marcelo Pascoa–the vp of selling for the Coors household of manufacturers–mentioned in a press launch. “Coors Mild and Music are the right pairing. Now, with Shaboozey and Yandel becoming a member of the get together, we have now the chance to achieve much more followers throughout the nation.”
As each Shaboozey and Yandel put together to drop new albums and hit the highway for excursions, Coors Mild is protecting issues cool alongside the way in which with some inventive shows and model activations. From concert events to retailer cabinets, Coors Mild is amplifying the fan expertise in its signature chill model, mixing music and beer like solely Coors Mild can.
Watch Coors Mild’s social channels for extra particulars on Chill Amplified in 2025.